“Balls in the Air with Charlie Rymer” Podcast Episode 17: Bill Golden on Golf in Myrtle Beach

Bill Golden, CEO of Golf Tourism Solutions (and, technically, Charlie’s boss), joins “The Big Timer” to discuss a wide range of hot topics right now in the Grand Strand golf scene – including the boom the industry is currently experiencing, new direct flights coming to Myrtle Beach, the World Am, and much more!

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Charlie Rymer (00:12):

Hi, and welcome in to the Balls in the Air Podcast. I am your most of the time friendly host, Charlie Rymer. Well, I live in Myrtle Beach. I’m happy all the time. I had a lot of fun with this podcast. We’ve had a lot of great guests and some really good conversations about what’s going on in the world big picture.

Charlie Rymer (00:31):

Today, we are going right to the top here in Myrtle Beach. We’re talking to Bill Golden who is the CEO of Golf Tourism Solutions. I got to be nice to Bill, he’s sort of somewhat my boss, so I’ll try to be nice to you today, Bill.

Bill Golden (00:46):

No hard questions, please.

Charlie Rymer (00:47):

Yes, sir. I thought it’d be interesting, Bill, to just talk a little bit big picture. What’s going on with the market here in Myrtle Beach? I know whenever I go out to play some golf, it’s pretty crowded. We’re seeing a lot of people play golf at a little bit of a maybe, I call it, a pandemic dividend for golf. It really is nice to see that. But just tell me a little bit about what’s going on big picture with the Myrtle Beach golf market.

Bill Golden (01:21):

Yeah. I’m sure as your listeners know, the spring and fall are huge, big golf seasons here, in particular the spring, and obviously this spring the pandemic, the good news on the pandemic really started to take impact later in the spring in April and May. From a package and rounds standpoint in the spring, it wasn’t ideal, but what we’ve seen now that, I don’t want to say the pandemic is behind us, but that trend line has really gotten so much better, is that the pent-up demand of travel, we are seeing the beaches are packed, the hotel rooms here are packed, and you can’t find a tee time right now here in Myrtle Beach. That really started to kick in in mid-May. As summertime is a big time for golf here, obviously, but it’s primarily summer vacation, the beach travelers, as we say, so beach vacationers. But the rebound, we were looking at numbers yesterday, our fall golf season right now is 15 percent over 2019.

Charlie Rymer (02:32):

Wow.

Bill Golden (02:34):

Comparing them to last year, obviously, wouldn’t make any sense, but we’re looking back at ’19 and ’18. We are seeing a rebound in traffic. We’re seeing new consumers for us in the golf industry. We’ve got new flights, new airlines. As difficult as last year was and the first quarter of this year, it’s really gratifying to see where we are now.

Charlie Rymer (02:57):

What I hear you saying is, if you want to come to Myrtle Beach later this summer or in particular this fall, you better get online and book today?

Bill Golden (03:08):

Absolutely. Particularly, we all have our favorite courses we all like to play at certain times of the day, and so, yes, get your group organized, get on your computer, get on the phone and get this trip going because those fall tee times are selling fast.

Charlie Rymer (03:28):

Let’s talk about the process a little bit. Let’s say I’m somebody that I’ve seen a really good TV show that’s on CBS Sports Network on Monday nights at 8:30 PM, the Charlie Rymer Golf Show, and I don’t know much about Myrtle Beach and it’s like, “Wow, I want to go there. I want to go and play the golf course World Tour where I saw Charlie and Dan Tyminski out playing golf. It’s got replica holes from some of the greatest golf courses in the world. I want to go there and play.” You go to playgolfmyrtlebeach.com. Then what happens? Walk me through, mechanically, the process of booking a package trip to Myrtle Beach to play golf.

Bill Golden (04:04):

Yeah. As a new customer coming in here, we’re tailor-made for that, because if you don’t … You love World Tour, you saw it on the show, you’re like, “Wow, that’s really cool,” but you don’t really know your way around, you don’t know where all the golf courses are here or where to stay or where to play. We have people in our community here, what we call golf packagers, whether they be at the hotels or independent golf package providers, you can find through our site. Obviously, all the golf courses are there. Maps are there, videos. You might actually be on the site somewhere, too, Charlie.

Charlie Rymer (04:38):

Once or twice.

Bill Golden (04:40):

It’s suited for that. If you’re organizing a trip for 8 or 12 or a larger group, that’s a lot of work. If you’re the group leader, if you will, you don’t want to mess that up because you’ll be getting crap for your time here.

Charlie Rymer (04:57):

Sounds like you’ve got some experience.

Bill Golden (05:00):

We’ve got people here that you can talk to. They live here, they work here, they play golf here. You pick up the phone and you reach out to one of our golf directors and they’ll say, “Okay, great. Yeah, you want to play World Tour. That’s cool.” They’ll talk about your budget, talk about your group size, talk about where you may want to stay. Do you want to stay in the ocean? Do you want to stay in a condo, on a course? There’s so many options here, and it can be overwhelming if you go on your own to do it.

Charlie Rymer (05:25):

Yeah, it can.

Bill Golden (05:26):

Particularly for a golf trip, and you need consecutive tee times. You need all that organized in a way that make that really seamless for your group. Yeah, go to the site, poke around, and check out some of the websites. All of our partners’ websites are connected there. Like I said, all the golf course information is there. Then, to me, the best thing, this is not something you do online. This is something you pick up the phone and you have some conversations and establish a relationship here. These guys, they’re excited, they love golf. I played golf yesterday with some of them and they just love talking golf, Myrtle Beach golf.

Charlie Rymer (06:02):

Yeah.

Bill Golden (06:04):

They’ll point you in the right direction and you’ll certainly become a repeat customer.

Charlie Rymer (06:08):

Yeah, everybody here, they want to make sure that, when our visitors from out of town come in, they have a great experience. One of the problems that we’re dealing with here in Myrtle Beach and, quite frankly, every tourist destination in big city across the country is, as we spool out of this pandemic, getting employees in position to run businesses at golf courses and restaurants and that sort of thing, and that’s one of the things that I try to talk to people about. We want you to come here to have a great time, but it requires a little bit of patience right now. In fact, the other day, my favorite place here in Myrtle is Uncle Mikey’s Pizza, and I know that you like it, too, because we’ve been there together quite a few times.

Charlie Rymer (06:52):

I was over having lunch with Uncle Mikey and he was in there by himself covering the whole operation. I ordered a sandwich and a table of 14 came in and there was five other tables in there. I said, “Mikey, I’m getting in there to help you and you can’t say no.” And he said, “Come on, man.” I made sure I washed my hands about five times. The people that came in, they weren’t golfers. They had no idea I was a golfer.

Bill Golden (07:16):

Did you get tipped?

Charlie Rymer (07:17):

You know what? The table of 14, the person who paid the big tip with the normal credit card charge, another person sitting there came over and gave Uncle Mikey an extra $60 in tip and he’s trying to share it with me. I said, “Mikey- ”

Bill Golden (07:33):

You got a [inaudible 00:07:33] there, Charlie.

Charlie Rymer (07:34):

Right. I said, “Mikey, I’m just glad that the folks are coming down.” But really, it’s going to take some patience, and it’s not just us. It’s everywhere. That’s hard, I know, for folks that have been pent up and they want to get out and they want to do things, to tell them, “Hey, be patient.” But here in the south, you really do need to just slow down a little bit. It’ll make it better for everybody, I believe.

Bill Golden (08:01):

Yeah. It’s a great point and we all have to remember, we all went through this together. As much as we want to go somewhere and have a great time and have expectations about service and everything else, those folks at that restaurant or golf course or hotel, they went through it, too.

Charlie Rymer (08:15):

Yeah.

Bill Golden (08:15):

You know? Let’s just remember that last year was rough. We can all have a great time. If we got to wait a few extra minutes, it’s okay. Right?

Charlie Rymer (08:26):

Yeah.

Bill Golden (08:26):

We’re out and about, we’re rebounding, but that’s a great point. Thanks for bringing it up.

Charlie Rymer (08:30):

Yeah. We went through it together. We’re going to come out of it together.

Bill Golden (08:33):

That’s right.

Charlie Rymer (08:34):

Think about maybe getting to where you’d normally go for dinner a little bit earlier or going a little bit later, maybe a little bit less pressure there, and don’t get in a big hurry. Those sorts of things, I think, will really pay off. It just might make it a lot better for everybody.

Charlie Rymer (08:52):

Folks that are coming here, really exciting to see the growth that’s going on in the Myrtle Beach Airport. Having lived here full-time now for two and a half years, basically, and starting to travel a little bit more, I really appreciate this Myrtle Beach Airport living here because there’s so many nonstop flights. I think we’ve got close to 70, maybe a little bit more nonstop. I was in Dallas last week. I was honored to get asked to go speak at the Ben Hogan Award in Fort Worth at Colonial Country Club, and I’m like, “Oh, okay. How am I going to get to Dallas?” Well, it was nonstop to DFW from Myrtle Beach, and it was nonstop to Myrtle Beach from DFW. It made it so easy. I know you’ve been instrumental in improving vastly the air service in Myrtle Beach. Talk to me a little bit about what’s going on on that front.

Bill Golden (09:42):

Yeah. The pandemic has changed consumer habits and business traffic is clearly down and we can all understand why at the moment, and the airlines have refocused and doubled down on tourism destinations. We’re a huge beneficiary of that. We’re fortunate in this market to collaborate as a public entity to the airport, the county and the tourism industry to support these airlines. The model works, and when you have a Southwest come in here, that just doesn’t happen, right? They deliver multiple cities. I think 7 nonstop, or 11. I think it’s 11 nonstop markets now on Southwest. Southwest, those passengers for Southwest, those consumers are so passionate about Southwest, right? So it just opens up the flood gates. Spirit just announced yesterday, 200 more flights per week. Right?

Charlie Rymer (10:43):

Wow.

Bill Golden (10:43):

It’s 40 percent more over 2019 in the summertime. Think about that.

Charlie Rymer (10:49):

That’s awesome.

Bill Golden (10:50):

What that’s telling us, obviously, is that Myrtle Beach is positioned well, our price point is really strong, and the fact, you just said it, if I can get somewhere nonstop, I can get there easily and affordably, I’m in. Right? That’s where, in the past, we had a hard time competing at a certain markets because we didn’t have that nonstop service, and now all of a sudden we’ve done a tremendous job up until 2020, and then now, given the changes in the air service industry, we’re very well positioned and that’s a game changer for us. That airport now, the traffic is going to be … They’re going to set all-time records this year and will continue to go on. They’re going to add new gates. They need to add new gates. Definitely come to that airport a little early because you don’t want to get delayed because of that.

Bill Golden (11:49):

It’s such a great airport and so accessible, and now that we’ve got all these airlines, Southwest, Frontier, Spirit, obviously American, Delta, Allegiant, so you can get anywhere now at this point. From a community standpoint, you and I can go places, too, right? We can go the other way.

Charlie Rymer (12:07):

Exactly. When I travel out of that Myrtle Beach Airport, not that I’ve got it down to a science, but it takes me 21 minutes to get there from my house, and on average, I like to live on the edge a little bit, but on average, from where I park, check a bag, clear, I’m with TSA, the pre-check, it takes me, from leaving my car, checking the bag, clearing security, and getting to the gate, eight minutes.

Bill Golden (12:35):

Does that include the stop at Cinnabon?

Charlie Rymer (12:37):

I gave up Cinnabon. The Chick-fil-A, except on Sundays, I definitely get through there. Think about that.

Bill Golden (12:43):

That’s great.

Charlie Rymer (12:43):

I’ve got friends and family living on the north side of Atlanta, and let’s say I’m on Delta and I’m connecting through Atlanta to go to the west coast. Well, I can leave my house at the same time or later, if I got to get to gate A14 at Hartsfield in Atlanta to go to LA than my buddies that live in Atlanta can.

Bill Golden (13:02):

That’s awesome.

Charlie Rymer (13:03):

That’s pretty neat. Over the years, I think I’ve flown, I’m guessing, somewhere between three and four million commercial miles.

Bill Golden (13:11):

Wow.

Charlie Rymer (13:12):

I know a thing or two about it. Over the years, when I lived in the Atlanta area, you have to fly Delta. Now there’s a few more going in there, but I’ve flown all the different airlines and they all have different personalities, different culture. But this Southwest for golfers and not having to pay that $35 to check your golf bag each way like most of the other airlines do, that’s a really nice matchup for Southwest and Myrtle Beach.

Bill Golden (13:45):

There’s no question, and they’re very promotional and marketing oriented. Their team is awesome. There’s not a conversation that I have with anybody related to Southwest that doesn’t include, “Hey, let’s continue to talk about bags fly free. Golf bags fly free.”

Charlie Rymer (13:59):

Yep.

Bill Golden (13:59):

So they’re all in. They love golf and their flights are performing incredibly well, so I can only see that relationship growing and expanding in time.

Charlie Rymer (14:08):

For any of our listeners that have never flown Southwest, that first time you fly it, it’s a little bit of a shock to the system, because they have, I don’t know what else to call it, it’s sort of a cattle call to get on. But it’s highly organized and it’s the same at every airport. It’s sort of like their formula is that they don’t have a … They fly the same aircraft, so they don’t have parts issues. Those folks at Southwest are smart. But once you learn, hey, I’m in the A group, the B group, you’re assigned a number, you can pay a little bit to upgrade to get on. But once you learn how it works then not getting that assigned seat, all of a sudden it’s not scary.

Charlie Rymer (14:47):

The other thing I was reading just this morning for domestic travel, the leg room that they have, they don’t have first-class. I got to tell you, I do like first-class. Because of all those miles, I get to upgrade a lot. But they don’t have first-class, but they’ve got the most leg room.

Bill Golden (15:01):

The most leg room. [crosstalk 00:15:03].

Charlie Rymer (15:02):

Which is really nice, and they’ve got that leather. I like settling in a nice, clean place.

Bill Golden (15:07):

It’s nice for the big fellow.

Charlie Rymer (15:08):

Yeah. I like it, for sure. The folks at Southwest, they don’t mess around.

Bill Golden (15:14):

No, they don’t.

Charlie Rymer (15:15):

Then, the other thing that’s a shock to the system is the first time you get on a Southwest flight and either the pilot or the lead flight attendant gets on and just they’re telling jokes, cutting up, they’re having fun. I appreciate that and I think a lot of people could use a little bit more in their travel day because we’re starting to get volume again.

Bill Golden (15:32):

Yeah, right.

Charlie Rymer (15:34):

But settling into a Southwest seat’s always been something that has been a lot of fun for me. Something else has been fun for me is over the years, I’m going to say, gosh, Bill, probably 15, 16 years now, pretty much every one of those years I’ve sort of been the unofficial host of the World Am. That’s something that I’ve really enjoyed. Last year, obviously, was a big challenge and pandemic. We sort of had a virtual 19th Hole. Tell me a little bit about how the World Am is looking for this year.

Bill Golden (16:03):

Yeah. We made a decision early on. Last year, like you said, we didn’t have the traditional 19th Hole for obvious reasons, but we still had a tournament. I think that was critical because we had 22, 2300 players, but we did it. We had a tournament. You and the team did a great job with the virtual 19th Hole, and we had fun with it. Right? But the point is they were able to come down and play and have the tournament and we were able to pull it off.

Bill Golden (16:31):

This year, we’re back into the convention center. That decision now seems we’re not going to have any issues there. From a participant standpoint, we’re already over 3,300 players. We anticipate getting close to 3,500 players at least. That’s a phenomenal position to be in at this point as we head into the middle of June towards July, so we’re really excited about that. The response has been great to marketing the event this year. I think we’ve got 30, 33, 35 percent new players, which is phenomenal. You talked about the pandemic dividend for golf. We’re seeing that with the World Am for sure. I think one of the … The 19th Hole is kind of the magic sauce, their secret sauce behind the event, because it’s a huge social event, whether you shot 71 or 101, you’re having a great time down there in the convention center and we need to have a good time. Right? It’s getting back together again as a group and sharing some golf stories, some true, some not true, and catching up with some old friends and getting something to drink and some great food there at the 19th Hole is what we need. That’s the magic elixir. I think we’re seeing that bear out with the consumer response we had this year.

Charlie Rymer (17:53):

One of the things I love about that World Am, along with hearing that we’ve got new participants, the ones that come back. We have people that come back year after year after year. I think there’s six or seven that have been to every one of the World Ams. You sit down and you start talking to these people, and they might have been here the first time 20 years ago and they met someone and now they have a lifetime relationship and this might be the only place they get to see that person, but they keep up with each other during the course of the year.

Bill Golden (18:23):

That’s right. Yeah.

Charlie Rymer (18:24):

I know you spent a lot of time at the World Am, you were the tournament director.

Bill Golden (18:29):

Back in the day.

Charlie Rymer (18:30):

Yeah, back in the day. So I know it has a special place in your heart.

Bill Golden (18:33):

Yeah, it’s amazing. Back in, what, early ’90s when I worked at Golf Digest. When I walk around the convention center now, inevitably I’ll bump into somebody that I met in 1991 or 1992, and it’s so cool because the stories, like you said, they’ve got the stories about the people they met, friends, they vacation with them. It’s got this whole life of its own that started at the World Am. Couples have met here and gotten married. There’s so many really cool, neat stories, and so it is fascinating because it’s the loyalty and the passion for golf and the passion for everything around the World Am. It’s very humbling. It’s great to see that.

Charlie Rymer (19:15):

It’s emotional, too. There’s a lot of emotion involved in the World Am.

Bill Golden (19:18):

Yeah. It really is. Yeah. This is their event. It’s not our event, it’s their event, and I think that’s the beauty of it, because they treat it as if it’s their event, and it should be. It’s phenomenal. We’re excited this year. It’s going to be great. The courses are excited. The response to everything this year, everything’s optimistic right now, which is such a huge change. All the events that we’ve done so far have been exceeded the participant count that we expected. It feels good to be back and with some good news.

Charlie Rymer (19:56):

Let’s talk a little bit about golf outside of Myrtle Beach. This is “The Golf Capital of the World,” but there’s so much positive going on with our game, big, big, picture, and maybe not globally yet because a lot of countries, they’re not open up with their golf courses yet. That’s hard for some of us who have been leading a normal life for several months now. It’s hard for us to grasp. But as a long-time golf industry executive-

Bill Golden (20:28):

I think they say expert.

Charlie Rymer (20:29):

Expert, executive, and you served on the National Golf Foundation Board. You’re still not currently … Are you currently serving as a member of the National Golf Foundation Board?

Bill Golden (20:39):

Nope, my three terms expired. They kicked me out.

Charlie Rymer (20:41):

Three terms. You’re privy to all sorts of information that maybe a lot of folks don’t see. My feeling is, when I go out and I look at a golf course and who’s playing and knowing that a lot of folks, they’re not going to be in offices as much as they were. Their job descriptions have changed, people are getting things done at home, and they’re scheduling their day, their work where they have more free time to get out at the golf course. But my feeling is that I’m seeing more young people out playing golf. We probably don’t even have any data on it just yet. But are you seeing the same thing?

Bill Golden (21:23):

We are seeing the same thing, we’re hearing the same thing. Matter of fact, one of our golf course owners asked me yesterday, “Can we quantify this?” At some point, we can, but it’s going to take us some time. But there’s no question, the pandemic has re-invigorated a lot of folks’ passion for the game. You and I might have talked about it during the pandemic. Even here in our neighborhood, it felt like the 1990s to me. There was a bunch of golfers out here I hadn’t seen before. There was people riding their bikes around. I remember I came home one time and the family was playi ng kickball in the circle at the end of their… That was great to see. Right?

Bill Golden (22:04):

The fact that all of a sudden people realized that, it’s okay to play golf on a Wednesday afternoon. It’s okay to take your business pals and colleagues out and entertain them, and it’s even better to take your family out and play some golf, because we need that time together, we need socialization, we need time outside, we need a hobby. We got to quit being so polarized, and golf has all that available to us.

Bill Golden (22:28):

I think the key now is going to be to keep it. How do we keep that momentum to remind people that it’s okay? Like we say here, golf is great. Let’s embrace it. Even us in the industry, we don’t play enough, and we made a commitment yesterday, we’re going to have to get out and play. This is what we do. This is what we represent. If there’s a silver lining in the pandemic, perhaps it reminded us that, hey, it’s okay to slow down. It’s okay to leave the phone in the car, and let’s do the things we really love and spend time with the people that we love.

Charlie Rymer (23:04):

I hear a lot of the cynics saying, “Well, it’s not going to stick. Yeah, you got lapsed golfers coming back to the game, you got some new golfers trying it out, but the numbers we’re seeing aren’t going to stick.” But I disagree with that, and here’s why. With Father’s Day coming up next week, I ordered my dad some golf clubs. As you can imagine, I’ve got a few inside tracks on getting golf clubs in and I was told six to eight weeks.

Bill Golden (23:36):

Yeah. Right.

Charlie Rymer (23:37):

Every golf manufacturer, they’re going as fast as they can go.

Bill Golden (23:41):

That’s right.

Charlie Rymer (23:41):

I’m hearing stories of executives coming out of their offices. That’s right, suits actually working and going in and getting on the line and helping put golf clubs together, golf ball manufacturers going absolutely wide open. My take on it is golf clubs are expensive, and you’re making that kind of investment and equipment, you’re not going to let it sit in a garage. You’re going to get out and use it. That’s the argument that I have against, “Oh, well, we’re going back to normal and people are going to not play as much golf as they have this past year.” I just don’t believe that.

Bill Golden (24:17):

I agree with you and I think I’ve heard the same thing about the backorders on the equipment side. I think, also, the changing work environments, the hybrid, in the office for two days and home for three days or whatever that might be, is going to give more time to allow people to do the things they like. If it’s nine holes in the afternoon or whatever that might be, and I think those consumer habits are going to change. Time has always been the issue against golf, if you will, and we realize now that we have the time. We can make the time, and if it’s a priority, we can make the time, and if our work schedules are a little bit different, I think that’s really going to help the industry.

Bill Golden (25:00):

Look, you and I both know, once you start playing or if you get back into the game, you just got a new set of clubs, maybe you got a couple lessons from the pro. What do you want to do? You want to play more.

Charlie Rymer (25:10):

Yeah, you do.

Bill Golden (25:11):

You want to take those things out for a test drive. That’s the part that I feel like we need to lean into, because that’s the passion of it. That’s the cool part. I agree with you, I think. But we have to be cognizant of it and we have to be conscious of it to make sure that, as an industry, we are catering and continuing to remind people and continue to do our jobs to allow people to have fun out on the golf course.

Charlie Rymer (25:34):

The coolest thing for me when I get back into playing a little bit, and I got a lesson about a month ago from Alan Terrell over at Dustin Johnson Golf School at TPC Myrtle Beach. Alan’s a great teacher. Just got named teacher of the year in the Carolinas, the Carolinas PGA section, and he gave me a great lesson and I’ve been hitting some balls and getting a little better. But the thing that’s cool about playing golf is I’m starting to dream about it a little bit again. That’s really fun.

Charlie Rymer (26:09):

I can’t remember. It’s been many years ago. I think the PGA TOUR. Somebody would run some commercials and it’s like business people in New York City and they got a second, they sit down, and they’re like-

Bill Golden (26:20):

Yeah, on the subway platform.

Charlie Rymer (26:21):

Yeah. On an elevator. They’re swinging an imaginary club. But there really is something to that. The more you do, the more you think about it and you try to improve.

Bill Golden (26:34):

Absolutely right.

Charlie Rymer (26:35):

I love when that’s going on.

Bill Golden (26:37):

Yeah. It’s funny you say that. When I was a kid, I used to fall asleep rehearsing my swing in my mind and working on the things that I wanted to be working on. I found out this year I started doing the same thing. It’s so, I don’t know, rewarding. It’s enriching. Because, look, we’re all trying to get better. It’s such a great pursuit and a great game, but I feel the same way. It’s in my head now and I love … We all want to get better, we all struggle, but it’s fun again. I feel just re-invigorated.

Bill Golden (27:16):

Sometimes when you’re in the golf industry, you get too close to it. My colleagues in the area here and friends around the country that are in the business feel the same way. We’re excited. We’re excited to be in the golf business. We’re excited to play. We want to get better. Yeah, I’m laying down in bed dreaming about my golf swing, Charlie, and it’s not a nightmare, which is nice.

Charlie Rymer (27:36):

Well, that’s, like I said, the thing with golf, is it kicks you in the head, it kicks you in the head, and then it’s like, “Why did I do this?” Then all of a sudden you get that one shot that had that one little feel to it and you’re, “Oh, that was different.”

Bill Golden (27:52):

Yeah, a little shot euphoria.

Charlie Rymer (27:56):

Then you forget why you [inaudible 00:27:57] and we’re all back in there again. That’s why they have 19th Hole. We can all get together and tell lies.

Bill Golden (28:05):

There you go.

Charlie Rymer (28:05):

Yeah. Tell them how good we were back in the day. Well, Bill Golden with Golf Tourism Solutions, I appreciate the time. Thanks for giving us update on what’s going on with golf in this Myrtle Beach market that’s very hot. As you mentioned, folks, as Bill said, if you want to get to Myrtle Beach and play golf later this summer or this fall or already, it’s not too early to be looking at next spring, you better get over to playgolfmyrtlebeach.com and start doing some planning. We’d hate for you to decide you want to come and we not have any rooms or tee times for you.

Bill Golden (28:35):

There you go. You mentioned spring of 2022. We looked at some numbers yesterday, and April of 2022 is way up right now.

Charlie Rymer (28:44):

That’s good. I see Bill smiling while he’s telling me that. We’d love to see you in Myrtle Beach but you better go ahead and get that trip planned now. Bill, thank you for your time. Sweet dreams tonight. I’m going to be dreaming about … I had a dream the other night about a one iron. They don’t exist anymore.

Bill Golden (29:00):

That’s a nightmare.

Charlie Rymer (29:00):

Yeah. Yeah. But anyway, sweet dreams about golf. Folks, we appreciate you joining us right here on Balls in the Air. I am your host, Charlie Rymer. Make sure you like us wherever you subscribe to your podcasts and tell your friends about us as well. Thanks for being with us and we’ll catch up with you again next time!