NGCOA Brings Golf Business TechCon 2027 to The Golf Capital of the World®
Golf Course Owners and Operators Nationwide Will Discover the Future of Golf Technology While Celebrating Myrtle Beach’s Historic Centennial Milestone October 11-13, 2027
The National Golf Course Owners Association (NGCOA) is excited to announce that Golf Business TechCon 2027 (TechCon27) will be held October 11-13 in Myrtle Beach, South Carolina, anchoring the destination’s historic 100-year celebration of golf.
As the industry’s only event dedicated exclusively to current and emerging on-course, clubhouse, and back-office technologies, TechCon27 will serve as a forward-looking showcase for the future of the game while honoring the Myrtle Beach area golf market’s legendary role in golf.
“The future of the fairway is arriving exactly where it all began,” said Jay Karen, NGCOA CEO. “We are thrilled to bring Golf Business TechCon 2027 to Myrtle Beach as the crown jewel of its centennial year. A century ago, this very coast birthed a golfing legacy; next October, we’re honoring that heritage by convening the industry’s brightest minds and visionary trailblazers for an unmissable look at the technology and trends reshaping golf business.”
The mid-October conference serves as a major element of Myrtle Beach’s year-long Centennial campaign, led by Golf Tourism Solutions. The integrated celebration features a lineup of high-profile events across 2027, including the Myrtle Beach Golf Hall of Fame induction ceremony in late winter, the Myrtle Beach Classic PGA Tour event in the spring, and the Play Golf Myrtle Beach World Amateur Championship in the summer.
“We’re proud and honored to host Golf Business TechCon as we celebrate our centennial year of golf in Myrtle Beach next year,” said Ryan Cannon, Executive Director, Golf Tourism Solutions. “Our community has an impactful story of golf industry innovation and collaboration that continues to this day. Combined with our warm and welcoming hospitality, golf experiences, and beautiful beaches, there is no better place to showcase the future of golf technology than The Golf Capital of the World®.”
Myrtle Beach’s golf story began in 1927 with the construction of Ocean Forest Country Club (now Pine Lakes Country Club), designed by Robert White, the first president of the PGA of America. Nearly a century later, the region’s golf market has grown into a $1.6 billion annual industry supporting over 13,000 jobs. Beyond its local economic footprint, Myrtle Beach revolutionized the global golf economy by pioneering key innovations, including the modern golf package, cooperative golf destination marketing, and the electronic tee sheet.
Traveling to the event is seamless, as USA Today’s 10Best Reader’s Choice Awards recently named Myrtle Beach International Airport (MYR) the No. 1 best small airport in the U.S. The airport offers low average fares, an exceptional customer experience and more than 50 nonstop destinations across 10 airline partners.
Conference attendees will secure exclusive, best-available pricing at the official TechCon27 host hotel, the Marriott Myrtle Beach Resort & Spa at Grande Dunes. Registration and the housing portal will open soon; attendees are encouraged to visit and bookmark GolfBusinessTechCon.com for updates.
Source: The Golf Wire
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